You do the work. Blue runs the business. Blue is an AI finance desk for food makers who sell at markets and wholesale. It watches your Square and QuickBooks, tracks who owes you, counts your market days and keeps your renewals on time, all over plain text. No app to install. You text it like you'd text a sharp bookkeeper.
A food business past the kitchen-table stage runs two businesses at once: market days with a card reader and a cash box, and wholesale to stores, restaurants and distributors on net terms. The cooking gets done. What slips is the money: who still owes you, which store always pays late, what last Sunday actually netted, whether next month's ingredient order fits the bank account. A bookkeeper who watches all that daily costs more than most makers clear. Blue does it for a fraction, and answers at 10pm when you're planning tomorrow's batch.
Every scenario is tagged honestly. Built runs at a customer today. Pilot is live at our first food producer and still being proven. Roadmap isn't built yet, and we'll say so.
Every open wholesale invoice from Square, sorted by how late it is, with each account's real pay history: not just "overdue", but "this distributor always pays about five weeks late".
One short text: last week's sales by market and wholesale, what landed in the bank, what's due out, and the one thing that needs you. The numbers come from Square and QuickBooks, not memory.
Card and cash together, by product, against last week and the same market a month ago. So "was it a good day?" has an answer before you've loaded the van.
A polite reminder to a slow account, drafted in your voice with the invoice numbers and amounts filled in. You read it, you send it. Blue never chases a customer on its own.
Snap the receipt from the restaurant supply or the label printer. Blue reads it and drafts the bill into QuickBooks, and flags anything that looks like a duplicate before it's paid twice.
A dashboard of today, cash, who owes you, sales by channel and product, and your projects and renewals, with a chat to Blue beside it. Every number on it opens to show where it came from.
Health permits, facility registrations, certifications and projects (a co-packer trial, a new market stall) tracked with the next step and the date, so a renewal never sneaks up on you.
What each product really makes per jar after ingredients, packaging and the market discount, by channel, so you know whether the $4 wholesale price still works.
This is the whole interface. The same thread you'd use to text a friend.
DEMO CONTENT IS INVENTED · A REAL DEPLOYMENT ANSWERS FROM YOUR OWN SQUARE AND QUICKBOOKS
Your sales stay in Square. Intuit's own Square connector carries them into QuickBooks. Blue reads both through their official connections, checks that they agree, and catches what the connector can't see: market cash, checks from stores, and invoices that are still open.
| Blue does on its own | Blue drafts, you approve | Blue never does |
|---|---|---|
| Reads Square and QuickBooks to answer questions · tracks who owes you and how late · counts market days · watches renewals · flags likely duplicate bills before they're paid | Every reminder to a store, every bill entered, every message that reaches a customer: one text from you releases it | Move money, sign anything, delete records, give food-safety or tax advice, or talk to your customers without an approved draft |
Blue runs on a Mac mini we set up at your place. Your customer list, your prices, your sales history stay on hardware you can point at. We maintain it remotely, with encrypted off-site backup for theft, fire or a dead drive.
For scale: one late wholesale account collected a month early, or one duplicate bill caught, and it has paid for itself.
It's early, and food is our newest line. Forge runs Blue for a concrete contractor and a utility contractor today, and our first food producer is being set up now. The pieces tagged pilot above are live there and still being proven; the roadmap ones aren't built yet. You'd get founder-level attention, and you'd see some rough edges first.
The first two weeks are calibration. Blue learns your accounts, your products and how you talk. It asks more questions early on.
What it won't do: cook, sell for you, make food-safety or certification calls, give tax advice, or run payroll. It runs the money side around the work and tells you the truth about it.
A 30-minute call to see how your markets and wholesale run today and whether Blue fits. If it does, Blue is set up inside two weeks, with 90 days to prove it.